Keyword search misses what people mean
A shopper types "warm jacket for hiking" and gets nothing, or three hundred results in the wrong order.
A catalog that understands people.
A shopper types the way they think and keyword search returns nothing, or everything. This reads the request for what it means, resolves it into the terms your catalog uses, and matches it against live stock, variants and pricing - real products, never a plausible-sounding answer.
Try it
Ask the catalog for something
Pick a request on the right. Ellie turns it into your catalog's terms, finds the products that really match, and the picker brings them to the cart. Click any product on the shelf to see it.
Example catalog.
The problem
Search is where most catalogs lose the sale.
Large catalogs hide their best products
Variants, sizes and options make the right item hard to find, even when it is in stock.
Every failed search is a lost sale
Shoppers who cannot find something quickly leave, and rarely tell you why.
What we build for search & commerce.
- Plain language turned into the right catalog query
- Variants, options, stock and pricing understood
- Real results, carried through to the cart
- Merchandising rules and exclusions you control
Built on Ellie, our product search engine. Every catalog is integrated properly, with its own categories, variants and rules.
How it works
How we build it
- 1
We connect your catalog
Products, categories, variants, stock and pricing from your commerce platform or product database.
- 2
We map your terms
How your catalog names things, so a shopper's words resolve into the attributes you actually use.
- 3
We set your rules
Merchandising priorities, exclusions and anything that must never be recommended.
- 4
It runs on your storefront
In your search bar, a shopping assistant, or both, carried through to the cart.
What it looks like running
Catalog resolution
something warm for hiking, under €150, size 42
category insulated outerwearuse walking · hikingprice ≤ €150size 42
Alpine Shell Jacket€129 · size 42 · 6 in stock
Ridge Insulated Coat€145 · size 42 · 2 in stock
Both in stock in your size. The Alpine Shell is rated 10,000 mm with taped seams.
Where it fits
Where search & commerce fits
Fashion and apparel
Size, fit, colour and occasion, understood together rather than as separate filters.
Outdoor and sporting goods
Technical requirements like warmth, waterproofing and weight translated into the right products.
B2B and wholesale
Long catalogs with part numbers and specifications, searchable in plain language.